Ferrari is at it again, and this time, they’re expanding to reach all ages, crowds, and income-levels. In 2010, they opened what’s known as Ferrari World, a 86,000 square meter theme park in the middle of Abu Dhabi.
Geared towards expanding the Ferrari brand beyond just those who can afford to own this type of luxury car, inside the theme park you will find roller coasters, tours, exhibits, and children toting around memorabilia and merchandise. Anyone can come inside and enjoy not only the history of the brand, but an experience they will remember for years to come; hopefully one that will make them enduring Ferrari exotic car enthusiasts!
This theme park is located right on the edge of the Yas Marina F1 racing circuit, and is the flagship location for what is about to expand. Coming in 2016, Ferrari plans to open a brand new “Ferrari Land” located in Spain. We commend Ferrari for their success in this venture, recognizing that not any brand could open a world-class theme park and have the level of success they’ve experienced.
Have you visited Ferrari World or are you planning to take your family to the brand new Ferrari Land opening up soon? We’d love to see your pictures and hear stories from your visit!
If you’ve added a Ferrari to your car collection, contact Classic Auto to make sure all of your luxury and exotic car insurance policies are up to date. Call us today at 888-901-1338 to speak with one of our expert representatives.