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What Exactly Is Mopar?

MOPAR

Mopar stands for MOtor PARts and is a registered trademark of Chrysler’s parts and service division. The word was coined in 1937 as a way to unify the branding of Dodge, Chrysler, Plymouth, and Desoto parts and merchandising and continues to be the standard in genuine parts for Chrysler, Jeep, Dodge, Ram, FIAT, and SRT cars.

Mopar extended its reach not only to be synonymous with Chrysler, Dodge, and Plymouth replacement parts and accessories but also to performance muscle cars of the same manufacturers when Mopar released its hemispherical (“hemi”) engine in the 1950s. This engine gave the car racing industry made Dodge and Plymouth a new competitor in the time of Chevy and Ford domination.

Aftermarket performance products continue to be staples of the Mopar brand in addition to replacement parts. Mopar continues to sponsor events and races as well as offer special custom editions of current and recent Chrysler, Jeep, Dodge, and Ram models. Muscle car enthusiasts continue their loyalty to Mopar and the Mopar legacy and proudly display, show, and race their vintage and current Mopar cars.

Classic Auto Insurance offers muscle car insurance for Mopar enthusiasts. We have competitive rates that fit your budget so that you can still afford to accessorize your muscle car. We also cover vehicle modifications to protect your full investment. Get a free online muscle car insurance quote today!


About the Author

is Vice President of Classic Automobile Insurance Agency, Inc. Classic Automobile Insurance Agency has been protecting collector, classic and exotics since 1992.

Posted: 4/14/2012 9:00:00 AM with 0 comments


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